
I recall the incident well – HMV, Princes Street came to a standstill as the trailer was broadcast on a Sunday afternoon. “Jesus fucking Christ, this looks epic,” I said to myself. The matter is, I did indeed think it was a belter of a movie, viewing it four times that summer of ’99.
The overwhelmingly negative reaction to the movie is perhaps the first case of fanboys going ape, sending shockwaves through an industry a bit slow to catch on to the power of the internet with its bloggers and keyboard warriors.
It’s 2019 and I legit believe it’s not a bad film, and some moments in it are up there with the first two movies: the pod race, Anakin’s farewell to his mother, the climactic Darth Maul brawl, cracking scenes underpinned by substantive character development. You take out Jar Jar and it’s immeasurably better. And I don’t get why fans were complaining about this childish Binks cretin yet conversely whinged on the detail dedicated to taxation and trade wars, an adult domain buttressing the magic and the wonder.

I treasure it as a nostalgia piece, a cinematic madeleine cake taking me back to a time when my standards were low and I was easily amused.
Further reading:
https://www.theguardian.com/film/2019/may/23/the-phantom-menace-at-20-star-wars